FMCG / Distribution · 2022-2025
Sales Force Automation Platform for a National F&B Brand
Microservices platform running daily field sales for 1,300+ distributors.
- Distributors supported
- 1,300+
- Architecture
- Microservices
- Field operations
- Nationwide
The challenge
A national food & beverage company needed to digitise order-taking, distributor management and field reporting across the whole country. The system had to handle thousands of concurrent sales reps, unreliable connectivity, and reporting that management could trust.
What I built
- Designed a microservices architecture behind an Express Gateway so order, inventory, distributor and reporting services could scale and deploy independently.
- Built the services in NestJS + TypeScript with MySQL (TypeORM / Knex.js) and clear domain boundaries.
- Delivered scalable REST APIs consumed by mobile field apps and web dashboards, collaborating with cross-functional teams through the full SDLC.
Results
- Platform supports more than 1,300 distributors in production.
- Independent services allowed features to ship without full-system downtime.
- Clean API contracts let mobile and web teams work in parallel.